On Kickstarter.com you have to market a highly attractive product. Its a good exercise. You figure out the minimum amount you'll need to kickstart your business and the amount of time you'll need for kickstarter funding (the "deadline, 1 to 90 days allowed). Your marketing pitch has to receive your minimum kickstart funding within your deadline or its ditched.
There is a Kickstarter school. here
Compare it to the SEC Information for Small Businesses.
I found many of the winning kickstarter.com projects could have satisfied a venture capitalist. So why are they on kickstarter?
Answer: 100% Independence and 100% Control. These two factors drive the passions of an entrepreneur. They are factors you won't experience with the SEC and the stock market. Nor will most venture capitalists bow to that. Angel Investors? Forgetta 'bout it!
That is why Kickstarter and Crowd Funding Securities are apples and oranges. There is no comparison. They cannot be hitched.
Congress is hooking up the wee startup after all these long hard years of shark like rejection? Why? here
Honestly I'd rather deal with Shark Tank.