Tuesday, October 9, 2007

Taking Pink Out of the Can(cer)


Is Pink being held hostage?

15 years ago Estee Lauder branded the Pink Ribbon as a symbol of Breast Cancer Awareness. Now what's not pink in October? Research has proven that awareness diminishes with overexposure. One is desensitized to the cause. We have been overexposed to the same stimuli, pink, progressively through the years.

What does Breast Cancer Awareness mean? Does it mean to be respectful to the environment and to each other and to oneself? Certainly such respect would have alot more to do with curing all cancers in this world than buying this pink thing that is attached to donations to Breast Cancer research in October.

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